Phillip Flores - misvCRM


with Phillip Flores creator of misvCRM and VeriTime Time Tracker
Phillip was really the first time I even heard about the 30-day challenge, which was basically to hit the ground running on June 1st, and have a complete sale-able application up and running by June 30th. I've know Phillip for some time, and asked him if he would share some of his experiences with me.
From his site:
The Swiss Army Knife CRM for mISVs* The all-in-one application to manage your clients, licence keys, products, sales, product issues (bugs), and client communications. It even records your expenses!
Phillip, could you give me a quick rundown on how you got involved in the 30 day challenge?
What started me on the 30-day thing was a posting in the BOS forum about writing an application in 30-days. The responses were quite encouraging i.e. people were interested in keeping track of what will be happening. A couple of weeks before this posting I've told myself that from June 1, 2008 I'd start writing my misvCRM application and try to have something in 30-days. It started as a personal challenge. I challenged myself because I've had been procrastinating in starting the development of this application. In short, the 30-day challenge came at the same time of my own challenge. Even if the 30-day challenge did not occur, I would have done my 'own' 30-day challenge.
I know you've had your timekeeping software out for quite a while.. but what really got the itch in you to really jump on the 30 day project? You seem to focus on the pain of running an ISV, was there a discussion there that started it, or were you having these problems yourself?
What started me on this? Well, as they say 'scratch your own itch'. I've been looking around for a while for an application that will allow me to manage things relating to the sale/issues relating to my time tracking application. I've looked at some but they were an overkill to what I was thinking of. What I was looking for was an application that targeted the single software developer (which was me) and the ones I came across were targeting development teams. The other reasin that spurred me to write this application was that I've encountered or read questions in BOS and in other fora regarding the existence of an application that did exactly what misvCRM does and reading through the responses and checking out the suggestions I came to the conclusion that there might be a need for such an application out there.
You also seem to have become a sort of focal point for more than several blogs on the topic, who all was involved with the rss aggregating you did. Did you feel having other people involved helped you keep going?
In some way I think they did especially in terms of the comments that some of my positing received. On the other hand, the overall effect on my effort was minimal simply because I've already decided on my own 30-day challenge and blogging about it. But it is nice to know that there are others in the same boat.
At the end of the 30 days, you had a pretty good offering on your hands from what I saw, and you decided to hold off for a few more features before entering the next steps - have you set similar time constraints/goals on this next phase? (anything comparable to the 30 days before).
At the end of the 30-days I had a usable product but not in the quality that I really wanted. I revisited some of the portions opf the application and found them wanting. Most of the fixes or changes I did after 30 days were related to the user interface i.e. I subscribe to the idea of having the least number of mouse clicks as possible. What I mean by this is to make it really easy for the user to use the application especially if my target market are software developers themselves. Yes, I did give myself another 30 days to get it out of the door and I think I may just make it.
Once you are done, what do you think the next "30 day" step is? Website? Ads? Marketing? Other than BoS, do you have any target forums or groups to approach?
I have to stop myself from tweaking the code or adding minor nice to haves e.g. hot tracking the controls. I suppose with Delphi this not very hard to implement. There are a few things that I already consigned to version 2.0. The next step after the code freeze is to do the documentation - the help file. I'm going to use Dr. Explain in developing the help file and I wll blog about this as well. I'm also planning to make a few video tutorials although this is not high on the list. I think (I hope) having software developers as a target market they will be able to figure out how to use the application. Of course, there is also the question of the website. I think what I shall do with the website is something very basic because I think a lot of people who purchase software do not really read everything that is on the site. They read a few salient points, download the trial, and then decide whether they will buy or not. So the website will simply contain a brief info about the product i.e. what benefit will this product bring, the price, download area, and tutorials. I still have to get my feet wet in the whole SEO thingy simply because I do not have the funds to really get into it. It is some sort of a catch-22. I need the sales to have some funds for Adwords etc. As for target groups, I will look at software development groups e.g. OISV, the Delphi newsgroups etc.
Also, my future plans for this application is to move it away from software developers and make another version geared towards people who sell manufactured products and also have to do some defect tracking but this is another story.
One quick non-sequitur - being based down-under, have you noticed any major difficulties in payment processing for people purchasing your software? What has been your best processing method?
None really. I used to use Regsoft and Northstar Solutions as payment processors but the cost of redeeming the cheques were a pain not because I did not get them but rather our banks here charge quite a fee so I started using PayPal. All my sales now are via PayPal. I think nowadays people are more Internet savvy and do not mind using PayPal compared to a few years ago.
Thanks Phillip, for your time answering my questions.


Phone Home!

My thoughts on phoning home in software.
Disclaimer: My software, when appropriate, phones home.
My life, and the life of my customers were both significantly improved by adding a tiny feature to my software licensing scheme. My software phones home. BUT, a big hairy but, ONLY WHEN THE USER REQUESTS it.
PROBLEM I have discovered that a percentage of users have difficulty copying a license file to a given directory. I have discovered that a percentage of users have trouble copying and pasting from an email.
SOLUTION? A link, IN THE PROGRAM, that the user can click that allows them to enter their email or other inforemation, which then goes out to my system and grabs the license file. I only keep the license on the site for a given amount of time to prevent duplication.
Simple. Maybe not perfect, but it has definitely met my needs.


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